The Myths Around CP Commissions—And the Truth
- Swaraj D
- Sep 15
- 3 min read
What most buyers whisper about, but rarely understand…
Let’s be honest—if you’ve ever gone flat-hunting in Pune, you’ve probably heard this line whispered over chai: “Channel partners ka commission alag hi loot hai.”Sounds familiar? Almost every family, investor, or first-time homebuyer has that one skeptical uncle or cautious friend who insists, “Why pay extra to someone when builders are already charging so much?”
But here’s the thing—this idea of CP commissions being an unnecessary “cost” is one of the biggest myths floating in the Pune real estate market. And it needs to be busted.
Why this topic matters right now
The Pune market is exploding with new projects—affordable towers in Punawale and Ravet, luxury apartments in Bavdhan, and RERA-approved gated communities coming up in Chikhli and Moshi. Whether it’s a first-time buyer searching for affordable housing in Pune or an NRI looking at long-term property investment in Pune, the confusion around who pays the CP and how much is real.
The result? Buyers end up overthinking, doubting, and sometimes missing out on solid opportunities—just because they never asked the right question.
A small story from the field
Last year, I met a young IT couple working in Hinjawadi Phase 2. They were hunting for flats for sale in Pune, torn between two RERA-approved projects in Tathwade and Kiwale. They did what many smart buyers do—they went directly to the builder’s sales office first. The price quoted was final, the offers were limited, and the pressure to “book now or miss out” was high.
Two weeks later, the same couple walked in with a channel partner. Guess what? The base price didn’t change—it couldn’t. Builders can’t undercut or overcharge because RERA keeps everything transparent. But suddenly, the couple had clarity:
Which tower had the best layout.
What hidden charges to look out for.
Which unit had the best resale value in 5 years.
And yes, better negotiation on payment flexibility.
The irony? The commission wasn’t coming out of their pocket at all—it was the builder’s marketing expense.
Breaking the myth, point by point
Myth: “Channel partners make buyers pay extra.”
Truth: In Pune real estate, commissions come from the developer’s side—your cost as a buyer doesn’t inflate.
Myth: “Builders give better deals directly.”
Truth: Most builders have fixed pricing. CPs can’t change the price, but they can decode which scheme, floor plan, or payment option is actually in your favor.
Myth: “I’ll lose control if a CP is involved.”
Truth: A good CP is like a consultant—your personal filter in a city overflowing with projects from Chandni Chowk–Bhukum–Ghotawade belt to Narhe and Kondhwa. They don’t take decisions for you; they empower you to make the right one.
What most buyers don’t realize
Think about it—when you buy a phone online, you compare 10 reviews before hitting “Buy Now.” But when it comes to buying a home in Pune—a 50-lakh, 1-crore, sometimes 2-crore decision—most people are okay trusting a glossy brochure and a hurried sales pitch.
That’s where the channel partner comes in. They’ve seen resale properties in Pune that didn’t age well. They’ve walked through sites in Urulikanchan, Katraj, and Manjri at 7 am to check traffic flow. They’ve seen how certain towers in Kothrud or Pashan-Sus Road sold out for all the wrong reasons.
It’s lived experience, not just a sales job.
The lingering thought
So next time someone tells you “CP ka commission is a waste,” smile and ask them:“Do you tip your doctor for prescribing the right medicine? Or do you pay for the guidance that saves you from a wrong treatment?”
In real estate, guidance is not a luxury—it’s survival. And in a city like Pune, where every month a new launch competes for your attention, the difference between a good investment and a regret often begins with one simple step: consulting the right channel partner first.
From the desk of SHP RealtyYour trusted partner in Pune’s real estate. Verified projects. Honest advice. Transparent deals. www.shprealty.co. #HigherFormOfRealty
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